hfm Advertising
hfm (Healthcare Financial Management) is HFMA’s flagship media brand and ranks as the country’s premier magazine with peer-reviewed content for healthcare finance professionals. When you advertise in hfm, your message reaches key healthcare finance decision makers.
hfm now has a new, contemporary design, more practical articles and cover stories with healthcare finance superstars. For advertisers, this offers the chance to align your brand with an authoritative and well-designed industry resource that could rival national business publications.
Based on reported reading habits, we can estimate the healthcare financial executives spend an average of 2,850 total hours with a typical issue of hfm compared with 1,500 total hours or less spent with the magazine’s nearest competitors.
According to a Readex Preference Study, healthcare finance executives surveyed reported:
- 70% retain hfm for future reference
- Half of all finance executives receiving mulitple publications would select hfm
- Half of all finance executives report visiting hfma.org
- Financial executives spend an average of 41 minutes reading or looking through a typical issue of hfm
2024-25 Schedule
Space deadline: 9/7/24
Materials deadline: 9/12/24
Space deadline: 11/7/24
Materials deadline: 11/12/24
Space deadline: 1/10/25
Materials deadline: 1/16/25
Space deadline: 3/17/2025
Materials deadline: 3/21/2025
Space deadline: 5/16/2025
Materials deadline: 5/22/2025
Space deadline: 7/16/2025
Materials deadline: 7/22/2025
Space deadline: 9/15/2025
Materials deadline: 9/18/2025
Space deadline: 11/14/2025
Materials deadline: 11/18/2025