E-Newsletter Advertising

HFMA e-newsletters provide an opportunity for you to extend your online exposure to select audiences. In addition to sponsorship opportunities, a variety of advertising options are available including leaderboards, cube ads, and text ads.

HFMA Daily

Helping members navigate top-of-mind news and hot topics on a daily basis. This 5-day a week e-newsletter aggregates the important articles from HFMA and beyond based on people’s preferences. Members receive an email customized with stories that are relevant to them and their professional role.

*HFMA membership numbers shift throughout the year so metrics for emails targeted to all members vary based on volume of members at that time, number of active email addresses, and a member’s email preferences.

Specs

Audience: 71% mid-level through executive
Distribution: 70,000+
Frequency: 5x/week, Monday-Friday

Healthcare Policy Beat

Healthcare Policy Beat will keep healthcare finance professionals up to date on all the proposed and final regulations that impact the industry. Legislative updates are some of the most popular content HFMA covers.

Specs

Audience: 60% mid-level through executive
Distribution: 57,000+
Frequency: Monthly

Healthcare Finance Strategies

Real-time case studies and strategies from across healthcare. Featuring HFMA’s best, most practical content each month.

Specs

Audience: 70.5% mid-level through executive
Distribution: 46,000+
Frequency: Monthly

Revenue Cycle Insights

News, trends and tools curated specifically to help revenue cycle professionals of all levels become better, more informed, effective employees.

Specs

Audience: HFMA members with job functions that include revenue cycle or patient financial services in job title
Distribution: 21,000+
Frequency: Monthly

Cost Effectiveness of Health Report

The Cost Effectiveness of Health Report provides a broad range of insights and guidance on steps healthcare finance leaders can take to help increase the margins and ensure long-term financial sustainability of their organizations, from case examples of performance improvement issues to expanding the role of clinical pharmacists in ambulatory care.

Specs

Audience: HFMA members with job functions in accounting, finance, audit, reimbursement, budgeting, compliance, decision support, managed care, administration and risk management

Distribution: 9,500+
Frequency: Monthly

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