HFMA’s Digital Annual Conference continues Aug. 12 and Aug. 14 with more virtual education for healthcare finance professionals

• HFMA’s Digital Annual Conference — a multidate virtual event— continues Aug. 12 and Aug. 14.
• August conference topics include learning to optimize performance with the latest KPIs, using analytics strategies to lower cost and maximize revenue, and engaging patients through behavioral economics.
• As part of their membership, HFMA members can review the content from the previous four 2020 Digital Annual Conference dates on demand for free. These sessions can be used for HFMA CHFP and FHFMA certification maintenance but do not qualify for CPE credits.

Editor’s note: For a full list of conference sessions taking place Aug. 12 and Aug. 14, visit HFMA’s Digital Annual Conference site. Below are highlights of what you can expect each day.

HFMA’s multidate Digital Annual Conference culminates in August with two days of relevant content for healthcare finance professionals. On Aug. 12, the focus is on actionable analytics, kicking off with an overview of Privia Health’s journey from descriptive to prescriptive analytics. In another session, Texas Health Resources shares how it uses predictive analytics for real-time cost management.

On Aug. 14, attendees will hear about actionable solutions for handling the changing healthcare landscape. The day begins with a session on the power of embedding the science of behavioral economics in current population health and revenue management offerings. In another session, three health system executives discuss why investment in AI is critical for healthcare organizations.

HFMA members can register for both days as part of their membership, and nonmembers can attend by joining HFMA. Members must register for each day of the event they wish to attend by visiting the HFMA Digital Annual Conference website.

Some of the must-see August sessions are described below.

August 12: Uncovering Actionable Insights

Not quite sure how analytics can help your organization? During the session “Your Actionable Analytics Journey: Meeting Consumers Where They Are,” Privia Health’s Ashish Kathuria and Jeannette Wood share results achieved through a data-driven approach that empowered physician groups to deliver high-quality, cost-efficient care. 9:45 a.m. to 11:05 a.m. CT

Want to hear how to use AI to drive down costs or how to use enhanced analytics for forecasting, planning and financial performance improvement? Join the “Rapid Fire Case Studies” session featuring insight from EPSi’s Ryan Self, Presbyterian Healthcare Services’ Brad Cook, ZOLL Data Systems’ Juli Forde, ARxChange’s James A. Zadoorian, PhD, and XSOLIS’s Heather Bassett, MD. 11:15 a.m. to 12:05 p.m. CT

If you are working to secure the health of your organization in response to the upheaval brought on by the pandemic, the session “How to Optimize Data for Revenue Recovery in Your Health System” will offer much-needed information. Chris Hart and Brad Royer of eSolutions explain how leveraging direct access to Medicare’s Fiscal Intermediary Standard System can help drive analytics, reporting and reimbursement for your health system. 1:15 p.m. to 2:05 p.m. CT

Visit the “Uncovering Actionable Insights” Digital Annual Conference 2020 page for more information about Aug. 12 sessions.

August 14: The Big Picture

If you want to know more about behavioral economics, today’s featured general session, “Behavioral Economics to Drive the Last Mile of Health Engagement,” will provide answers. Join Karen Horgan, co-founder and CEO of VAL Health, as she shares an overview of the science of behavioral economics. She’ll also present case studies highlighting how behavioral economics influences stakeholder action in ways that can drive behavior change and engagement. 10 a.m. to 11:05 a.m. CT

Ever wonder how to make the best innovation initiative decisions? Join us for the panel discussion “What’s New in Acute Care Innovation Strategies?” to hear OSF Healthcare’s Stan Lynall, CPA, Ziegler’s Brian McGough and Ziegler LinkAge Funds’ Neil Borg discuss emerging trends and actual innovation applications that have been developed for and deployed by acute care providers. 11:15 a.m. to 12:05 p.m. CT

Struggling with the new value-based care payment models? Join Sheila Fuse of Navvis and Tom Hanley, MD, of SSM Health for “Payment Transformation: A Mission to Improve the Health of Communities.” They’ll discuss how to implement the new CMS primary care and specialty payment models to position your health system as a leader in value-based care. 1:15 to 2:05 p.m. CT

Visit The Big Picture Digital Annual Conference 2020 page for more information about the Aug. 14 sessions.

CPE credit

HFMA members will be awarded CPE credits for each digital conference session attended.

Digital Annual Conference on-demand review

As part of their membership, HFMA members can review the content from the previous four 2020 Digital Annual Conference dates on demand for free. These sessions can be used for HFMA CHFP and FHFMA certification maintenance but do not qualify for CPE credits.

July conference recaps

Read news coverage of just a few of the Digital Annual Conference sessions held in July:

• Health system leaders discuss how they have overcome challenges, embraced opportunities during the COVID-19 pandemic Health system executives from Northwell Health in New York City, Bellin Health in Green Bay, Wisconsin, and St. John Health System in Tulsa, Oklahoma, shared how they have handled the financial challenges brought on by COVID-19.
• How Spectrum Health built an effective work-from-home policy In response to the COVID-19 crisis, Spectrum Health in Grand Rapids, Michigan, developed a work-from-home committee that helped put together a strategy and a set of policies and procedures to effectively govern remote work for staff across every point in the revenue cycle.
• Change Healthcare-Harris Poll study: Every step in the process is a chore for healthcare consumers This session detailed healthcare consumer pain points based on a recent Change Healthcare-Harris Poll study and reviewed the top six things providers can do to help consumers easily navigate the healthcare system.

June conference recaps

Read news coverage of just a few of the Digital Annual Conference sessions held in June:

• How the COVID-19 pandemic and other factors are affecting credit ratings in the not-for-profit healthcare sector An analyst with Moody’s described the ratings agency’s approach to assessing the outlook for the not-for-profit healthcare industry and individual organizations amid the COVID-19 pandemic.
• Offense or defense? Why a healthcare provider should identify its financial persona as part of a revenue growth strategy A hospital or health system should identify its financial persona as an initial step in developing strategies to diversify revenue and improve its margin, experts with HealthEco said in this presentation.
• How to chart a course to success in the evolving post-COVID-19 healthcare landscape A healthcare industry thought leader offered guidance on how to develop a consumer-focused strategy that can help organizations thrive in the aftermath of the COVID-19 crisis.